Are you looking to get funding for a cool event, project, or maybe even a sports team? One of the best ways to do that is to write a sponsorship request. Knowing How To Write A Sponsorship Request Email With Sponsorship Proposal Attachment is key to getting potential sponsors interested and saying yes. This guide will walk you through how to craft a compelling email that gets results.
Crafting the Perfect Sponsorship Request Email
Writing a strong sponsorship request email involves several key steps. You want to make sure your email is easy to read, explains your project well, and shows the potential sponsor what they’ll get in return for their support.
Here’s a breakdown:
- Subject Line: Make it clear and attention-grabbing. Something like "Sponsorship Opportunity: [Your Event/Project Name]" works well.
- Greeting: Always personalize it! If possible, address the contact person by name.
- Briefly introduce yourself and your organization or project. State the purpose of your email (to request sponsorship).
- Body: This is where you sell your idea! Explain your project, what it’s about, your goals, and why it’s important.
- Benefits for the Sponsor: Clearly outline what the sponsor will get in return for their contribution (e.g., logo placement, social media mentions, event tickets).
- Call to Action: Tell them exactly what you want them to do (e.g., "Review the attached proposal," "Contact me to discuss").
- Closing: Thank them for their time and consideration. Include your contact information.
The attachment is your sponsorship proposal – it goes into more detail. The most important part of the email is grabbing their attention so they will open the attachment!
Here’s a simple way to organize your benefits:
| Sponsorship Level | Benefits |
|---|---|
| Bronze | Logo on website, Social media mention |
| Silver | Bronze benefits + Banner at event |
| Gold | Silver benefits + Speaking opportunity |
Email Example: Initial Contact – Event Sponsorship
Subject: Sponsorship Opportunity: [Your Event Name] – Empowering Youth Through [Your Cause]
Dear [Contact Person Name],
My name is [Your Name], and I’m the [Your Title] at [Your Organization]. We’re organizing “[Your Event Name],” a fundraising event to support [Your Cause] on [Date] at [Location]. We expect over [Number] attendees.
We believe [Sponsor Company Name]’s commitment to [Their Values/Mission] aligns perfectly with our mission. We’re writing to request your sponsorship.
Attached is our sponsorship proposal, detailing the various sponsorship levels and the benefits each offers, including logo placement, social media mentions, and promotional opportunities. Our goal is to raise [Amount] to help [Explain what the money will do].
Would you be available for a brief call next week to discuss this further? Please let me know your availability.
Thank you for considering this opportunity. We truly appreciate your support.
Sincerely,
[Your Name]
[Your Title]
[Your Organization]
[Your Contact Information]
Email Example: Follow-Up After No Response
Subject: Following Up: Sponsorship Opportunity – [Your Event Name]
Dear [Contact Person Name],
I hope this email finds you well.
I’m following up on my previous email from [Date], regarding a sponsorship opportunity for “[Your Event Name].” I’ve attached the sponsorship proposal again, in case it was missed.
We are excited about the event, and our event is growing. Sponsorships like yours are very important.
If you’re no longer the right person to contact about this, please let me know who would be.
Thank you for your time and consideration.
Sincerely,
[Your Name]
Email Example: Tailoring for a Specific Sponsor
Subject: Sponsorship Opportunity: [Your Event Name] – Partnering with [Sponsor Company Name]
Dear [Contact Person Name],
My name is [Your Name] from [Your Organization]. We’re organizing “[Your Event Name]” and were impressed by [Sponsor Company Name]’s work on [Mention something specific about the company or their products/services].
We believe our event, which focuses on [Your Event’s Focus], aligns perfectly with [Sponsor Company Name]’s target audience and values. We have customized a sponsorship package specifically for [Sponsor Company Name], detailed in the attached proposal.
The proposal highlights how your company can benefit from increased brand awareness and engagement with our attendees.
Would you be open to a brief call to discuss how we can collaborate?
Thank you for your consideration.
Sincerely,
[Your Name]
Email Example: Pitching a New Sponsorship Package
Subject: New Sponsorship Opportunity – Enhance Your Brand with [Your Event Name]
Dear [Contact Person Name],
My name is [Your Name], and I’m reaching out from [Your Organization] regarding “[Your Event Name].” We’re excited to announce a new sponsorship package designed to offer even greater visibility and engagement opportunities.
The new package includes [List Key Features – e.g., exclusive branding rights, a premium booth space, priority placement in event materials].
The sponsorship proposal is attached. I’d love to schedule a time to discuss this further and see if it is a good fit for your organization.
Sincerely,
[Your Name]
Email Example: Following Up After a Meeting
Subject: Following Up – [Your Event Name] Sponsorship
Dear [Contact Person Name],
Thank you for taking the time to speak with me yesterday about the sponsorship opportunity for “[Your Event Name]”. I truly appreciate you taking the time to listen.
As discussed, I’ve attached a revised proposal that reflects our conversation, including [Mention any changes made].
Please don’t hesitate to reach out if you have any questions. I look forward to hearing from you.
Sincerely,
[Your Name]
Email Example: Thank You After Receiving Sponsorship
Subject: Thank You – Sponsorship Confirmation for [Your Event Name]
Dear [Contact Person Name],
On behalf of [Your Organization], I want to express our sincere gratitude for your generous sponsorship of “[Your Event Name]!” We’re thrilled to have [Sponsor Company Name] as a partner.
We are looking forward to seeing you at the event. We will send you more details about [Mention details about event and the benefits.]
Thank you again for your support.
Sincerely,
[Your Name]
In conclusion, writing a good sponsorship request email with a well-prepared proposal is a skill that takes practice, but you can do it! By following these steps and examples, you’ll be on your way to securing the funding you need. Remember to be clear, be enthusiastic, and always show gratitude. Good luck!